The Sponsor
The following excerpt is from the book, Making the Show Go,
a work in progress by Conrad E. Muller and Nora J. Percival.
- Job Descriptions
- The Sponsor
- Who is a sponsor, and what do they do?
- A sponsor is a person or organization which provides backing for the production of an event. The sponsor is usually a business or organization that wants publicity, or wants to do a public service, or wants to raise money.
- The sponsor can provide a name, and provide backing and/or credit. The sponsor is often responsible for financing the show.
- Sponsors can help in other ways, too.
- Sponsors may provide free publicity in their organizations newsletter, ads, etc.
- Members or employees of the sponsoring organization may help with the production.
- If the sponsor is a registered non-profit organization there can be some significant bonuses.
- Some public halls charge nonprofit groups lower rates. Be sure to ask.
- Non-profit organizations also avoid paying some taxes and fees, and you might avoid some bookkeeping.
- You may be able to sell concert tickets to people who simply want to support the non-profit organization.
- Why would an organization want to be responsible for the finances of a concert?
- In return for their support and the use of their name the sponsors receive a portion of the profits.
- An organization can get good publicity and even recruit new members.
- An organization can sell posters, tee-shirts, mugs, etc., at the performance to raise money. They might even sell refreshments.
- The concert may even be a good place to talk briefly about the sponsor's issues, or hand out fliers, or sell newspapers.
- How can you find a sponsor?
- Talk to members of service organizations that might like to raise money or get publicity.
- Approach merchants, merchants groups, or shopping centers, who have done local events to create publicity in the past.
- Apply for a grant from a government agency.
- How do you become a sponsor?
- Find a Promoter you can work with.
- Become a Promoter yourself.
- Who is a sponsor, and what do they do?
- The Sponsor